Creative Direction Renata Alcantara
Art Direction/Design Mariana Andrade
Photo credit Roberto Sebá/Renata Alcantara/Mariana Andrade
︎︎︎ Identity development, illustration, branding and marketing collaterals made for Cabana Burger.
In order to follow the brand’s concept, which refers to camping and fun outdoors activities, we developed the visual identity with illustrations, pictograms, symbols and camouflage graphic textures to integrate a pop, fun and flat design.
With that in mind, the colors green, black and white were chosen to bring the nature sensation, mixed with a touch of pictograms.
The result is an unique and versatile identity design which were rolled out across menus, packaging, signage, t-shirts, uniforms, posters, the interior design stores and all digital platforms content.