Creative Direction/Visual Identity/Design/Illustration Mariana Andrade
Content and Research Inesplorato
Client Ambev Worldwide
︎︎︎ The presentation “SOMOS – Liderança Sênior” was made for Ambev Worldwide, by Inesplorato.
The visual storytelling was thought out around the situations of detachment that women suffers in leadership positions.
Taking that into consideration, I drew 3D forms detaching and ‘broken steps’ to illustrate a damaged staircase and show the difficulties women have to overcome to rise in the leadership path.
SOMOS was created to raise awareness about female leadership and it is a recurrent project at Ambev.
The project was widely discussed inside the company and later evolved to multiple materials, such as pre-reading and post-reading contents, newsletters, guides, toolkits and reports.
This presentation was built in three languages – Portuguese, Spanish and English.
© All rights reserved. The content is exclusive and confidencial, therefore below you can only see a tiny portion of the whole project.