Creative Direction/Visual Identity/Design/Illustration Mariana Andrade
Content and Research Inesplorato
Client Ambev Brazil and Latin America
︎︎︎ The presentation “SOMOS – Liderança Sênior” was made for Ambev Brazil and Latin America, by Inesplorato.
The visual storytelling was thought out around the situations of detachment that women suffers in leadership positions.
Taking that into consideration, I drew 3D forms detaching and ‘broken steps’ to illustrate a damaged staircase and show the difficulties women have to overcome to rise in the leadership path.
SOMOS was created to raise awareness about female leadership and it is a recurrent project at Ambev.
The project was widely discussed inside the company and later evolved to multiple materials, such as pre-reading and post-reading contents, newsletters, guides, toolkits and reports.
This presentation was built in two languages – Portuguese and Spanish.
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