Creative Direction/Visual Identity/Design/Illustration Mariana Andrade
Content and Research Inesplorato
Client Ambev Brazil and Latin America

︎︎︎ The presentation “SOMOS – Liderança Sênior” was made 
for Ambev Brazil and Latin America, by Inesplorato.

The visual storytelling was thought out around the situations of detachment that women suffers in leadership positions.

Taking that into consideration, 
I drew 3D forms detaching and ‘broken steps’ to illustrate a damaged staircase and show 
the difficulties women have 
to overcome to rise in the leadership path.

SOMOS was created to raise awareness about female leadership and it is a recurrent project at Ambev.

The project was widely 
discussed inside the company and later evolved to multiple materials, such as pre-reading and post-reading contents, newsletters, guides, toolkits 
and reports.

This presentation was built in 
two languages – Portuguese 
and Spanish.

© All rights reserved. The content is exclusive and confidencial, therefore below you can only see a tiny portion of the whole project.