︎︎︎ The kick-start of this project was creating the packaging design for a new concealer and eyeliner from Vult Cosmetics, a Beauty Company in Brazil.
I utilized a simple and effective sans-serif typeface along with sober colors to emphasize their modern style and to reflect its elegance and simplicity; characteristics of the brand.
Consequently, for the art direction of the digital marketing campaign, I created 3D scenes to translate the packaging design realness mixed with slightly different color tones’ variations – which represents all types of beautiful naked skins –, resulting in a refined and modern visual to the brand.
